In the last three centuries, 90% of all people living in the Western world have switched from tea to coffee.



600: Coffee makes its migration from Ethiopia to Arabia. 1000: The philosopher Avicenna first describes the medicinal qualities of coffee, which he refers to as bunchum. 1300: Islamic monks brew qawha, a brew of hot water and roasted coffee beans. 1470 – 1500: Coffee use spreads to Mecca and Medina. 1517: Sultan Selim I

1800s headline: Coffee will make you go blind – Postum's ads against coffee were especially negative, claiming coffee was as bad as morphine, cocaine, nicotine or strychnine and could cause blindness. 1916 headline: Coffee stunts your growth Medical concerns and negative public beliefs about the benefits of coffee rose in the early 1900's. Good Housekeeping

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